PHIL JONES

Founder and Lead Designer

I founded Sequence and Coda in 2014 as a digital design agency specialising in branding and design for the hospitality and wine industry.

I focus on stylised photography, promotional marketing materials - sales sheets, client greeting and feedback sheets, current and future promotional forms, tailored to the unique vision of each client.

In addition to my design work, I have extensive experience in the hospitality aspect of the wine industry. I worked closely with the team at Alma Rosa Winery and later became the Tasting Room Manager at Crawford Family Wines. My responsibilities included overseeing daily inventory, managing wine club memberships and pickups, and collaborating with the owners and winemaker to craft new vintage tasting notes.

This role allowed me to engage closely with both club members, and walk-in customers, along with smaller family run businesses.

In 2024, I relocated back to the UK, looking to further my experience within hospitality, to work with a close network of colleagues and provide each client a personal experience.

Key Components

• First impression: ease of booking, clarity of information, pre-arrival communication, with a smooth, informative start that sets expectations.

• Personalisation: remembering preferences, tailoring offers, small thoughtful gestures that create a perceived uniqueness.

• Transparency: communicate clearly about policies, prices and limits.

• Implement: targeted pre-arrival emails.

• Monitor: online reviews daily and respond within 24 hours to manage reputation.

• Focus: ability to work independently + goal orientated.

email: philjones.create@gmail.com
p: 07944 055120